Artist Entrepreneurs: Course 3: Module 2 – Artist Portfolio Development
A relationship with an art consultant will be smoother if you provide the tools that assists the consultant in presenting and selling the artwork.
This week, Director of Art Services Leslie Palmer-Ross walks us through Working with an Art Consultant: Artist Portfolio Development in Course 3/Module 2 of the Artist Entrepreneur program. As Leslie mentions in the podcast, sometimes the actual work is needed but more often, good quality digital images with all the specifics are more critical. A a good example of a finished showcase of digital artwork can be found in our SmartArt program artwork database.
- Be certain it is clear what the price means. Are you quoting the price to the trade or the client retail pricing?
- Know if the art consultant is interested in obtaining the work with a frame
- If so, the work should be photographed with the frame
- Art Force almost always buys the pieces unframed as we have our own framing department and we often are framing a collection with a “family” of frames
- If you have a website, keeping the content up-to-date is important for prospective buyers and art consultants
- Buying Habits
- Clients generally relate to the aesthetics of an image and if the size and price fit their parameters
- Most Art Force clients are not “collectors” in the traditional sense of the word
- Thus, the training and biography of the artists are generally less important in commercial artwork sales
- Artist Statement
- That being said, an artist statement and updated biography and CV are things that every artist should have available upon request
- These elements are particularly useful for applying for art shows and grants
- Physical Samples
- For things like ceramics, metal, glass and acrylics, the client generally likes to touch or hold a sample
- Simple 12 inch x 12 inch samples can be useful in these cases
- In cases of custom work, it is highly advantageous to be able to “sketch” out an idea
- Computer art programs allow for assistance with sketching ideas