Art Force Academy

Artist Entrepreneurs: Course 3: Module 4 – Proprietary Products

Artist Entrepreneurs: Course 3: Module 4 – Proprietary Products

Some galleries or other sellers of artwork require an exclusive agreement or arrangement when handling an artist’s work. In exchange, the vendor will offer various types of promotion…
– Leslie Palmer-Ross

In the twelfth and final module for artist entrepreneurs, Director of Art Services Leslie Palmer-Ross sheds some light on proprietary products. Before we get into the module, please note that this does not permanently conclude the artist entrepreneur program. As this is still our first year of running Art Force Academy, we are continuing to seek new ways to bring artist entrepreneurs the resources they need to succeed. For that, we welcome feedback from the community and hope some of you might have ideas to help us answer the question, “What would be most valuable to you?”

For the time being, this program will go into a brief hiatus until we can gather feedback and seek help from artist entrepreneurs to bring forward more valuable artist entrepreneur resources. If you have a course or idea that you would like to offer our community, we are all ears! Please email Director of Marketing Marlon Heimerl with your thoughts and we can discuss our options. In the meantime, artist entrepreneurs will continue receiving our weekly art enthusiast emails as we shape the future of this program beyond Leslie’s 12 courses.

Lesson Overview:

  • The Value of Vendor Promotion
    • Vendors can help display your work, promote your shows, propose your work to clients, etc.
    • The more a vendor promotes your work, the more time you have to create your artwork!
    • Of course, this includes payment to the vendor for their time and effort, so that is something each artist entrepreneur will want to gauge in terms of the value added
  • Relinquishing Control
    • Working with a vendor requires some level of relinquishing certain controls
    • If you are comfortable with trusting certain aspects of your business to vendors, this can help in many ways
  • Proprietary Prints
    • This is one option for creating proprietary works that can be reprinted
    • Art Force has a high quality large printer, which allows us to reprint images with an artist’s consent
    • These prints can be sold to clients, differentiating Art Force and the artist in the eyes of the market
    • This also provides flexibility in terms of the sizes and substrates used for the prints
  • Proprietary Art & Demand
    • By making artwork proprietary to a single vendor like Art Force, demand can be heightened
    • On the other hand, it is easy to assume that having artwork in as many locations as possible will increase the likelihood that artwork will sell
    • However, if it’s available in too many places, this could inadvertently bring down the demand for that artwork
  • Print vs. Original
    • Making your art available for reprint might not be for everyone
    • Some artists might prefer to sell originals exclusively, which can also heighten demand through scarcity
    • You can always work with a partner who is comfortable with a mixture of prints and originals

Module 4 Podcast

September 19, 2016

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