Art Force Academy

Artist Entrepreneur: Course 1: Module 4 – Product Offerings

 

You’ve done your business plan, you’ve set your goals, you’ve thought about pricing, and now you can think about where your product mix is. Do you want to stay with what you are doing, or do you want to expand and potentially reach other markets?

-Leslie Palmer-Ross

As an artist, there are a multitude of directions that your artwork can take, particularly in the realm of originals vs. reproductions. In this lesson, Director of Artwork Services, Leslie Palmer-Ross, walks us through the things to consider when planning your Product Offerings.

Lesson Overview

  • Technology has changed the breadth of product offerings
    • With print on demand, it is possible to change sizes and print on various substrates
  • Art images can be printed on to specific products, can be displayed on digital media, etc.
  • Photoshop and other programs allow for color changes, cropping, and other edits in an easier, faster way
    • When using such tools, you need to be comfortable with manipulating your work
  • When making reproduction of original work, here are a few things to consider:
    • You have more units of work to sell
    • Although this lowers the price of the work, it opens it up to a larger audience of people
    • You do not have to commit to a large print run – you just need a high quality photo or scan of the original
    • Some clients are more interested in the original if there are prints – it can tell the client that the original is valuable enough for others to want a print version
  • That being said, be sure to have a high quality photo/scan of the original for the print reproduction
  • Also be aware of the paper quality – thinner papers can damage easier
  • However, some artists think that making prints devalues the work – having more units available of a particular image decreases the value of the original
    • The texture, depth, etc. of an original is not always communicated through a print
    • For images print on other commercial products (cell phone cases, napkins, t-shirts), many recommend having a specific representative to guide you through the process
  • When it comes to product offerings, it is important to think about what you are trying to create and communicate, as well as what markets you are trying to reach.

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In this lesson, we also met with Art Force’s own, Abby Slawik, went behind the scenes in her studio, and learned a few tips and tricks about being an artist entrepreneur.

 

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June 1, 2016

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